CONSISTENT RESULTS IN FIVE SIMPLE STEPS
LEARN THE LANDSCAPE
KNOW THE PRODUCT
To advertise effectively it’s essential to know the product or service that is being marketed, its features, strengths, and weaknesses. To gain this knowledge our team spends time with our clients learning the ins-and-outs of what they are selling. Through this process Big Mouth Advertising starts building our plan.
KNOW THE COMPETITORS
Learning about the competitive landscape and how our client’s products and services compare both actually and perceived by current and future buyers is woven into our initial research. We also develop an archive of where and how competitors are advertising in the space, giving us insights to be the most effective.
UNDERSTAND THE AUDIENCE
WHO ARE THE CURRENT BUYERS
The Big Mouth Advertising team spends time creating a current buyer profile, including their demographics, habits, likes and dislikes. This is partially based on what we learn and our own collective experience for each new market we venture into. Our goal is to do a better job of targeting and communicating with more of the same type of buyers resulting in upwards growth for our clients.
WHO DO WE WANT AS FUTURE BUYERS
Predicting and communicating to future prospective buyers is how we achieve the serious marketing growth. By tapping into new markets we propel our clients and help redefine marketing and sales goals.
THINKING OUTSIDE THE BOX
Thinking up new and better methods of communicating starts with the right messaging that speaks to current and future buyers about the value proposition associated with our client’s products and services. By combining what we learn about our client’s products and what our experience tells us drives the right messaging.
EXPLORING DIFFERENT MEDIUMS
Coming up with creative content and messaging also means doing so across different mediums, such as social media, imagery, news, and other innovative formats that touch buyers where and how they are open to hear about our client’s products.
TEST, TEST, TEST
YOU DO THE MATH
One of the tricks to advertising effectively, is that there are no tricks. Good old fashioned testing and tuning is a critical component of every marketing advertising campaign. Through all of the process steps we start our testing with a good idea of the right answer, reducing wasted time and expense, which saves our clients money.
WE NEVER STOP TESTING
Throughout all the campaigns we manage there is a testing protocol. We execute constant and creative testing of messaging and placement to challenge ourselves and the further our learning our our client’s future buyer base.
USING DATA WISELY
DATA IS STRENGTH
Effectively collecting data and maintaining it smartly equals strength in our digital world. Understanding how product data correlates to buyer profile data, and when and how this is most efficiently deployed gives the Big Mouth Advertising team an incredible edge for our clients.
PROPER DATA ANALYSIS IS POWER
With marketing and advertising costs being one of the largest expenses a growing firm incurs, it’s critical that each inquiry is handled quickly and treated with white glove service. We understand that ads must run when they are most effective. To understand how these factors intersect we invest time into data analysis. Rather than guess what works, incurring wasted time and expense, we are able to focus your dollars for maximal results.
CONNECT WITH US
CALL US OR COMPLETE THE FORM BELOW TO LEARN HOW BIGMOUTH ADVERTISING CAN GROW YOUR BUSINESS.
GROW YOUR BUSINESS
Give us a call or complete the form to connect with a Big Mouth Advertising specialist today who will introduce you to our process and array of marketing, advertising, and communication services. Whether your project is large or small we will walk through it with you to identify ways we can help. So there is nothing to loose, connect with us right away.